Compliance isn’t the cost of doing business — it’s how you build one that lasts.


When you lead with clarity and integrity, you don’t just avoid cleanup — you attract aligned clients, increase lifetime value, and earn long-term trust.

I help digital entrepreneurs simplify their systems, refine their messaging, and stay rooted in what matters — using AI responsibly, marketing ethically, and building strategies that age well.

Meet Heather Owen

I’m Heather Owen, founder of Genuine Stewards—a values-driven consultancy rooted in operational clarity, ethical marketing, and responsible AI use.

I’ve been in the digital marketing space for over a decade—as a student, coach, and membership creator—before stepping into back-end support roles for high-ticket coaching teams. For the past three years, I’ve worked behind the scenes simplifying delivery systems and helping businesses reduce risk while staying aligned with their values.

I launched the Clear & Compliant YouTube channel as an extension of that work—
a space to share principled, practical insights on AI literacy and compliant marketing strategy in plain language.
The channel goes live soon, and every video is grounded in discernment, not hype.

What I Do (and Don’t)

✅ What I Do

  • Teach business owners how to align their AI tools and marketing with compliant strategy

  • Use AI to support brand fidelity and real-time refinement—not to replace human discernment

  • Champion responsible AI use rooted in collaboration, clarity, and long-term trust

  • Build clarity-first frameworks that support operational integrity and sustainable growth

🚫 What I Don’t Do

  • I do not offer compliance review services for existing marketing assets (because while I am NAOAC certified in compliant marketing, I am not a lawyer!)

  • I do not teach automation gimmicks or results-based marketing tactics that cross ethical or regulatory lines

Start With Trusted Tools

For businesses navigating marketing compliance, I recommend two resources I use and trust:

  • Complily — A compliance review platform developed by a top FTC compliance attorney in partnership with an experienced digital marketer and entrepreneur, built to flag risk in your marketing assets

  • The Compliant Marketing Academy — Training from a battle-tested FTC compliance attorney on FTC and state regulatory compliance principles and how to apply them in your business

I’m an affiliate for both—because I believe in them, not because I needed something to promote.

Want to Work Together?

I don’t currently list packages or offers on this site, because every business is at a different stage of clarity. If you're looking for strategic support that aligns with these values, feel free to reach out to me directly: heatherowen@genuinestewards.com

⚙️ Coming soon: Custom GPTs to help streamline operations, support brand fidelity, and reduce content friction—plus a private membership community for mission-driven entrepreneurs. Built slow, on purpose.