AI, compliance, and business systems are deeply interconnected and crucial for building a lasting, high-quality business in the modern digital landscape.
When you lead with clarity and integrity, you don’t just avoid cleanup — you attract aligned clients, increase lifetime value, and earn long-term trust.
At Genuine Stewards, we help entrepreneurs align their AI tools and marketing with compliant strategy, clear systems, and guardrails that protect brand fidelity.
Meet Heather Owen
I’m Heather Owen, founder of Genuine Stewards—a values-driven consultancy rooted in operational clarity, ethical marketing, and responsible AI use.
I’ve been in the digital marketing space for over a decade—as a student, coach, and membership creator—before stepping into back-end support roles for high-ticket coaching teams. For the past three years, I’ve worked behind the scenes simplifying delivery systems and helping businesses reduce risk while staying aligned with their values.
I launched the Clear & Compliant YouTube channel as an extension of that work—
a space to share principled, practical insights on AI literacy and compliant marketing strategy in plain language.
You can check it our here; every video is grounded in discernment, not hype.
What I Do (and Don’t)
✅ What I Do
Teach business owners how to align their AI tools and marketing with compliant strategy
Use AI to support brand fidelity and real-time refinement—not to replace human discernment
Champion responsible AI use rooted in collaboration, clarity, and long-term trust
Build clarity-first frameworks that support operational integrity and sustainable growth
🚫 What I Don’t Do
I do not offer compliance review services for existing marketing assets (because while I am NAOAC certified in compliant marketing, I am not a lawyer!)
I do not teach automation gimmicks or results-based marketing tactics that cross ethical or regulatory lines
Start With Trusted Tools
For businesses navigating marketing compliance, I recommend two resources I use and trust:
Complily — A compliance review platform developed by a top FTC compliance attorney in partnership with an experienced digital marketer and entrepreneur, built to flag risk in your marketing assets
The Compliant Marketing Academy — Training from a battle-tested FTC compliance attorney on FTC and state regulatory compliance principles and how to apply them in your business
I’m an affiliate for both—because I believe in them, not because I needed something to promote.
Want to Work Together?
🛡️ GPT Guardrail System Update Session
Most people think their Custom GPT is “done” once it sounds right.
But sounding right isn’t the same as being structurally sound.
This done-with-you deep dive is for leaders who want to build (or rebuild) GPT systems that:
Reduce hallucinations and false fluency
Contain drift with clearly defined system blocks
Reflect your brand voice, values, and operational boundaries
Are structured with compliance-led principles that reduce risk and reinforce clarity
Prioritize refinement and human oversight—not automation for its own sake
This isn’t a template, chatbot clone, or coaching funnel.
There’s no sales call.
Just a clearly outlined offer, a short interest form, and a principled system designed for clarity—not convenience.